
Influencer Marketing: History and Culture of the New Persuaders
The Prehistory of Influence: Persuasion Before the Feed You are already performing for someone, right now, even if the room is empty. The internal audience

The Prehistory of Influence: Persuasion Before the Feed You are already performing for someone, right now, even if the room is empty. The internal audience

The Performed Self You spent forty minutes choosing the photograph. Not because the others were bad — some were better, technically — but because this

The Staged Self: Performance as Social Survival You spend four minutes choosing between two nearly identical photographs of yourself. In both, you are standing in

The Founding Ambiguity of Proximity You are standing at a fence, or a cage, or simply at the edge of a field, and the animal

The Ordinary Meal as Moral Blind Spot You are halfway through dinner before you notice you have not thought about it once. The fork moves.

The Architecture of the Controlled World You fill out the form. Name, date of birth, reason for visit, emergency contact. You hand it to someone

The Public Execution That Never Ends You wake up one morning and someone you have never met has already decided who you are. Not based

The Screen as Primary Reality You are lying in bed at eleven on a Tuesday night, thumb moving in a gesture so practiced it has

The Profile as Ontological Act You spend forty minutes choosing the photograph. Not because you are vain — or not only — but because something

The Absurd as Diagnostic Tool You are sitting at a table during a job interview, and the interviewer asks you to describe yourself as a

The Man Who Lost His Hand and Found His Pen He comes back from the sea with one hand and no money, and nobody is

Italian cinema has always had a visceral and complex relationship with eroticism. The collective imagination is marked by an era of “scandal,” by films that
In this video I explain our vision
